3 min read

How Fancy Socks is stepping into new markets by cross-selling with Syncio

Published on

30 October 2024

Source: Fancy Socks

Fancy Socks was created to breathe new life into an often-overlooked wardrobe staple. Founded by Eda Yazar, the UK-based brand set out to develop high-quality, vibrant designs that allowed people to express their individuality. 

“We saw an opportunity to infuse personality into socks, making high-quality, creative designs accessible to everyone,” shares Eda. 

Over the years, Fancy Socks has built a loyal following by staying true to its core values of inclusivity, comfort, and quality. Key to this success has been cross-selling with retail partners who share the same values. With the help of Syncio, Fancy Socks has effortlessly expanded these partnerships, streamlining operations and helping the brand reach new audiences.

Reaching dream customers with thoughtful partnerships

Fancy Socks has been able to broaden its audience by partnering with like-minded retailers and cross-selling its unisex, one-size-fits-all socks on their storefronts. 

“By aligning with retailers that share our values, we’ve not only increased our visibility but also enhanced our brand” - Eda Yazar.

Through Syncio Marketplace, Fancy Socks has found and connected with new retail partners who appreciate the brand's emphasis on creativity and quality. This has allowed the brand to expand its reach while maintaining its distinctive positioning. 

“Syncio Marketplace has been instrumental for forming partnerships with brands that appreciate the quality and design ethos of Fancy Socks” - Eda Yazar.

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Growing without limits, thanks to automated syncing

As Fancy Socks rapidly scaled through partnerships, managing products and stock across multiple stores became increasingly difficult. However, Syncio’s inventory sync features have made this process seamless, drastically reducing the time spent on manual updates.

“Syncio has been crucial in streamlining our operations, especially when it comes to managing inventory across multiple sales platforms and partner stores. Its automated syncing has freed up valuable time, allowing us to focus on growth strategies rather than tedious operational tasks” - Eda Yazar.

By integrating Syncio into its workflow, Fancy Socks has been able to take on more partnerships without the burden of increased admin. This has empowered the brand to fully embrace cross-selling opportunities, enabling it to grow and expand its reach without any limits.

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Join the movement: Partner with Fancy Socks

Fancy Socks continues to seek out partner stores that align with its commitment to quality, unique products. The brand prioritizes partnering with retailers who value creativity, sustainability, and craftsmanship.

“Partner stores that appreciate distinctive designs and offer products that complement Fancy Socks' offerings—such as fashion retailers with a focus on statement accessories—are ideal. Our goal is to build partnerships that enhance our product range while maintaining brand integrity.” - Eda Yazar

If you’re a like-minded brand looking to grow and partner with Fancy Socks, here’s how you can get started:

  1. Install Syncio from the Shopify App Store
  2. Create a Syncio Marketplace profile
  3. Send a connection request to Fancy Socks

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Looking ahead: Expanding to Europe and beyond with Syncio

Fancy Socks’ journey illustrates how thoughtful collaboration can help independent e-commerce brands grow sustainably.

Looking to the future, Fancy Socks is eager to expand its presence across Europe and beyond.

“We’re focused on increasing our market presence while staying true to our core values. We know that strengthening our existing partnerships and forming new ones will be critical to this mission. We’re excited to leverage the full potential of collaboration with Syncio and expand to new markets that once seemed out of reach.” - Eda Yazar

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