Growing sustainably through cross-selling
As a smaller, independent brand competing against larger players, Niccolò P. has found a sustainable way to grow through the Syncio Marketplace. Syncio allows Niccolò P. to find and connect with like-minded partner stores that share its values, making it easy to cross-sell its polo shirts on partners’ storefronts. This has become a crucial growth lever, helping Niccolò P. reach new customers without the heavy costs of traditional marketing.
"Syncio is a no-brainer. It’s very much plug-and-play, and you don’t need a technical background to get it running smoothly. Most connections we’ve had with other marketplaces involved custom apps and multiple steps, but Syncio made it effortless. That simplicity allows us to explore partnerships and cross-selling without the fear of wasted effort." - Pascal Keane
On top of that, Syncio automatically syncs Niccolò P.’s inventory with partner stores, removing the hassle of manual updates and making the whole process seamless. This effortless syncing means Pascal can focus on what he does best—building partnerships and growing the Niccolò P. brand—without worrying about the logistical headaches of inventory management.
"We’ve worked with a couple of partners through Syncio. While some partnerships have taken time to gain traction, Syncio makes it easy to set them up, so we’re always open to exploring new opportunities." - Pascal Keane
Maintaining brand integrity through thoughtful partnerships
One challenge Pascal mentioned is ensuring the partners he connects with bring the right kind of traffic to his products and align with their brand values. As Niccolò P. positions itself between premium and luxury, Syncio’s Marketplace has helped with finding quality partners that share a similar ethos.
"I love that Syncio Marketplace is making it easier for us to find the right partners. There’s no point in being listed next to brands selling $5 graphic t-shirts—it dilutes our brand's premium positioning” - Pascal Keane
Join the movement: Partner with Niccolò P.
Niccolò P. is enthusiastic about partnering with retailers who share its commitment to quality craftsmanship. As Pascal explains, “We want to work with partners who appreciate the value of premium, long-lasting products.”
If you’re a like-minded brand looking to expand your product offerings and partner with Niccolò P., here’s how you can get started:
- Install Syncio from the Shopify App Store
- Create a Syncio Marketplace profile
- Send a connection request to Niccolò P.
Harnessing the power of collaborative growth as an independent brand
As Niccolò P. continues to grow in the US and UK, Pascal is eager to explore more partnerships through Syncio Marketplace. He also sees a lot of untapped potential in cross-selling as a growth driver for independent brands.
"A lot of us in the e-commerce space are smaller businesses trying to compete against much bigger players. When small brands can come together to support each other and form thoughtful partnerships, it can be transformative for our growth” - Pascal Keane
By leveraging Syncio, Pascal has been able to grow his brand sustainably, focusing on what truly matters: delivering high-quality, long-lasting products to customers around the world.
"Syncio makes it easy to connect, and that gives us the freedom to focus on building partnerships that matter, allowing us to thrive as a small business in this competitive market." - Pascal Keane